Premium supply AI-curated for performance
Access 500,000+ apps & sites via curated packages, PMP and Preferred Deals — with AI quality scoring, brand safety and transparent reporting across 200+ markets.
Not every impression is worth bidding on
What is Blue X Curation?
AI-selected, quality-validated, performance-proven traffic packages from 500,000+ media sources. Curated inventory is strictly vetted allowlist traffic, ensuring brand safety and measurable performance across every campaign.
How it works
multi-dimensional source evaluation
industry × geo × device × user value
PMP / Preferred Deal via Deal ID
auto-remove underperformers
Five curations.Every goal covered
Performance
Curation
High-conversion traffic engineered for performance buyers.
Brand Safety
Content-safe, brand-aligned inventory vetted through contextual AI.
Audience Curation
Custom audience segments mapped to vertical campaign goals.
Premium App
Top-tier publisher inventory — high-value users, trusted apps.
CTV & OTT
Next-generation connected TV and emerging format inventory.
Three ways to buy premium
Preferred Deal
Fixed-price priority access designed for consistent, always-on brand campaigns.
- Stable pricing for steady budgets
- Guaranteed volume & cost control
- Ideal for brand buyers
Private Marketplace
Invite-only premium access with AI-optimized packages that consistently outperform open auction.
- Priority bidding with premium supply
- AI-optimized curated packages
- Custom floors, frequency, exclusivity
Open Exchange
Full-scale programmatic access with AI anti-fraud filtering in every auction.
- Open auction, global scale
- Real-time AI fraud filtering
- Transparent bid logs & reporting
See every step of the supply chain
Blue X believes buyers deserve to see exactly what they're buying, from which publisher, at what cost.
Safe by default
Compliant by design
Categorization
Multi-layer blocklists & taxonomy filters applied at request time.
Contextual AI
Real-time placement monitoring for content-context alignment.
Anti-Fraud
Device fingerprint · behavior · IP · LLM reasoning combined.
Compliance
GDPR, COPPA and regional privacy-by-design across 200+ markets.
Plug into Blue X your way
OpenRTB 2.6
Deal ID for PMP
Prebid Server
Custom API
