FOR BUYERS

Premium supply AI-curated for performance

Access 500,000+ apps & sites via curated packages, PMP and Preferred Deals — with AI quality scoring, brand safety and transparent reporting across 200+ markets.

200+Countries & regions covered
500K+Premium apps & websites
100+DSP partners connected
Curated Inventory

Not every impression is
worth bidding on.

What is Blue X Curation?

AI-selected, quality-validated, performance-proven traffic packages from 500,000+ media sources. Curated inventory is strictly vetted allowlist traffic, ensuring brand safety and measurable performance across every campaign.

30%+
Average RPM Uplift
100%
Supply transparency

How it works

AI Quality Scoring — multi-dimensional source evaluation
Segment Creation — industry × geo × device × user value
Deal Packaging — PMP / Preferred Deal via Deal ID
Continuous Optimization — auto-remove underperformers
Curation Categories

Five curations. Every goal covered.

Featured

Performance
Curation

High-conversion traffic engineered for performance buyers.

Brand Safety

Content-safe, brand-aligned inventory vetted through contextual AI.

Audience Curation

Custom audience segments mapped to vertical campaign goals.

Premium App

Top-tier publisher inventory — high-value users, trusted apps.

CTV & OTT

Next-generation connected TV and emerging format inventory.

Trading Options

Three ways to buy premium.

/ 01

Private
Marketplace

Invite-only premium access with AI-optimized packages that consistently outperform open auction.

  • Priority bidding with premium supply
  • AI-optimized curated packages
  • Custom floors, frequency, exclusivity
/ 02

Preferred
Deal

Fixed-price priority access designed for consistent, always-on brand campaigns.

  • Stable pricing for steady budgets
  • Guaranteed volume & cost control
  • Ideal for brand buyers
/ 03

Open
Exchange

Full-scale programmatic access with AI anti-fraud filtering in every auction.

  • Open auction, global scale
  • Real-time AI fraud filtering
  • Transparent bid logs & reporting
Transparency & Reporting

See every step of the supply chain.

Blue X believes buyers deserve to see exactly what they're buying, from which publisher, at what cost.

Complete supply chainsellers.json / ads.txt / SupplyChain Object
Full traffic disclosureApp Name / Bundle ID / Domain / Publisher
Real-time bid logsLandscape insight & win-rate analysis
Public AI methodologyQuality scoring fully documented
BRAND SAFETY

Safe by default.
Compliant by design.

Every impression passes through multi-layer protections.

GDPRCOPPATAG Certified
Categorization

Multi-layer blocklists & taxonomy filters applied at request time.

Contextual AI

Real-time placement monitoring for content-context alignment.

Anti-Fraud

Device fingerprint · behavior · IP · LLM reasoning combined.

Compliance

GDPR, COPPA and regional privacy-by-design across 200+ markets.

Integration

Plug into Blue X your way.

/ protocol

OpenRTB 2.6

/ deal

Deal ID for PMP

/ header

Prebid Server

/ api

Custom API

Ready to outperform?

Partner with Blue X to unlock your brand's full growth potential.

Talk to Sales